HER BOOKS ON AMAZON
  • Wine and Climate Change: Winemaking in a New World
    Wine and Climate Change: Winemaking in a New World
    by L. J. Johnson-Bell
  • Pairing Wine and Food: A Handbook for All Cuisines
    Pairing Wine and Food: A Handbook for All Cuisines
    by Linda Johnson-Bell
  • Home Cellar Guide Hb
    Home Cellar Guide Hb
    by Linda Johnson-Bell
  • Quel vin pour quel plat ?
    Quel vin pour quel plat ?
    by Linda Johnson-Bell
  • Great Wine Tours of the World
    Great Wine Tours of the World
    Barnes and Noble Books
  • The Wine Collector's Handbook
    The Wine Collector's Handbook
    by Linda Johnson
  • De juiste wijn bij het juiste gerecht
    De juiste wijn bij het juiste gerecht
    by Johnson-Bell Linda

  • Good Food, Fine Wine: A Practical Guide to Finding the Perfect Match
    Good Food, Fine Wine: A Practical Guide to Finding the Perfect Match
    by LINDA JOHNSON-BELL

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Monday
Mar132017

PRIVATE SECTOR INVESTMENT: The Wine Industry is Ripe for the Picking ...

Climatologists consider the vitis vinifera to be the “canary in the coal mine”: so sensitive to climate is this fruit crop that many climate change models are based upon its migration patterns. So, forget “coal mine” and think “gold mine”. Even with the dampening prospect of climate change forcing many well-known wine regions to cease viticulture, and others to adapt, those that are improving and emerging mean that this $300 billion global market – not including its myriad of satellite industries – is witnessing soaring global consumption and production trends. It’s all about huge lateral shifts. But the larger this industry gets, so also grows its footprint. Today’s viticultural industry is ripe for the picking: it needs sustainable eco-friendly innovation that creates new activates in the industry, as opposed to merely sustaining it. It needs innovation that goes beyond adaptation and promises resilience. In fact, in the world of wine, most adaptation techniques (such as irrigation) directly contradict mitigation’s principal goals and undermine long-term resilience. As the world’s wine map shifts, new demands are created every harvest season.  The opportunities for private-sector investment and invention to make eco-friendly technology accessible and understandable to an as yet relatively untouched client-base/market segment, are significant.

@TWACCI 2017

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